Well played, Hootsuite.

Capitalizing on the popularity of one of the most popular TV shows in recent years. Hootsuite has come out with a clever, topical video advertisement that both references a large part of the cultural zeitgeist and links it to the product. This is an effective advertisement because it is memorable, and doesn’t overshadow the product. It actually made me say “Very clever!” out loud. Check it out, and check out Hootsuite. Good advertising deserves a response.

What Sparks Our Fire: Effective advertising based on topical references and clear knowledge of the product.

Do you find this video effective and engaging?