Christmas in Canada seems to be a lot more fun, at least on WestJet airlines. 250 passengers on flights from airports in Toronto and Hamilton were asked, via a live video feed to Santa, what they wanted for Christmas. The result was 175 WestJet volunteers rushing to complete the orders. Every. Single. One. From a toy train to a big screen TV, the volunteers completed every Christmas order. Check out the video below:

What Sparks Our Fire: A perfect example of small scale but viral marketing, which is both effective and heartwarming.

Based on this campaign, would you be more likely to fly WestJet if given the opportunity?