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How to Start a Fire » gifts http://howtostartafire.canopybrandgroup.com Brought to you by Canopy Brand Group Mon, 18 Jun 2018 17:58:39 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.37 Christmas in Canada http://howtostartafire.canopybrandgroup.com/christmas-in-canada/ http://howtostartafire.canopybrandgroup.com/christmas-in-canada/#comments Thu, 12 Dec 2013 14:17:28 +0000 http://howtostartafire.canopybrandgroup.com/?p=3874 Christmas in Canada seems to be a lot more fun, at least on WestJet airlines. 250 passengers on flights from airports in Toronto and Hamilton were asked, via a live video feed to Santa, what they wanted for Christmas. The result was 175 WestJet volunteers rushing to complete the orders. Every. Single. One. From a toy train to a big screen TV, the volunteers completed every Christmas order. Check out the video below:

What Sparks Our Fire: A perfect example of small scale but viral marketing, which is both effective and heartwarming.

Based on this campaign, would you be more likely to fly WestJet if given the opportunity?

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