A New Take on Instagram in Advertising


Social media has become more involved with advertising over the past few years. While Facebook and Twitter are among the most popular platforms for advertisers to creatively market on, Instagram seems to get less press.

Ikea has taken a new approach, both original and interactive, to utilizing Instagram when advertising its new catalog in Russia. By using the standard grid interface already established in Instagram, the collection is displayed much like a website. You can select each individual picture to see more of the collection and the pieces within each category.

Take a look at the Instagram collection here: ikea_ps_2014. It surprises me we don’t see more brands creatively tackling Instagram as they do their other social media platforms. Hopefully we will see more brands follow Ikea’s lead and come up with some new innovative ideas.

What Sparks our Fire: Seeing a brand take a creative approach to advertising on Instagram.

What do you think of Ikea’s Instagram catalogue?

This Is So Last Decade

So apparently Facebook isn’t cool any more. While the numbers for the website remain high, it simply does not engage adolescents as much anymore. More and more, middle and high school age kids are preferring apps like Snapchat and Instagram to the older social network. We at Canopy theorize this is because their parents are on it, which drives them away and negates the cool-factor of Facebook.

Imagine your parents started hanging out at your favorite spot while you were in high school. It would quickly get uncomfortable and you’d leave to find somewhere new to uphold your sense of privacy.

Personally, my parents and even my grandparents have friend-requested me and I won’t accept, but even then I don’t want them to see my public profile, even though there’s nothing inappropriate. I prefer to have my own space, but my personal network is so tied to Facebook I simply can’t make the switch easily. Teens who are just starting out on the internet can make the choice more easily.

Here’s a chart from Mashable that approximates the breakdown of demographics in both 2011 and 2014. Note, it doesn’t take into account users who aged out of being a teenager during those years, so the “millions of teens” may or may not be significantly less than it appears.


What Sparks Our Fire:  Watching trends, especially on social networks, is incredibly important to the work we do at Canopy.

Do you find Facebook uncool?