The Head Down Revolution

Woman on city street looking at smartphone

If you live in a major metro market, then you know what it’s like to walk down the street and see 90% of the people with their heads down buried in their phone. I was one of those people, until I found myself standing in the middle of the street in Manhattan writing a text and nearly getting hit by a taxi. From that point on, I made sure that I was always looking up. But I am definitely in the minority. And this post is not about the safety, or lack thereof, when it comes to texting. It’s about how marketers can capitalize on this Head Down Revolution.

According to Statista, the U.S. mobile phone penetration has reached 81%, representing 223 million consumers. And those consumers spend an average of 4.7 hours per day glued to their smartphones. More importantly, is the role that texting now plays in our everyday lives, especially when it comes to marketing. For an eye-opening example, texts have a 99% open rate compared to 20% for email*. Pretty amazing, huh? Now I imagine that smartphones are currently in the midst of fine tuning their hardware to introduce features that can block such correspondence. But who knows when that will come?

So until that day, marketers have a humongous opportunity to take advantage and focus their outbound efforts on the behaviors of the smartphone user. A behavior that is now second nature, and while receiving a text from a brand may seem like a nuisance at first, it is certainly less of one than an email. Also, if you’re sending info or content that isn’t selling, but more serving them something of value, then you’re more likely to be able to maintain that dialogue.

And isn’t a dialogue what we want? It opens the door, and leads to traffic. And when you have enough traffic, ultimately it will lead to transactions. It’s this approach to marketing, partnered with the aforementioned tactics, that can build the awareness and engagement you’re looking for.

Now how about a little “social experiment”: The next time you’re walking down the street, take note of how many people’s’ heads are down. It truly is a sight to see. Just think, those eyes could be engaged in your brands message. And if the message is “timed” to when your customer is in the market for a new product, it becomes relevant and timely — a very powerful combination.

*Credits: Jack Loechner — Editor of The Center for Media Research; SinglePoint; Statista

Translate Any Text Using Your Phone’s Camera

camdictionary-476551-1319696805We’ve all been stuck at least once in our life in a totally unfamiliar language environment. At these times, even our smartest-smart phones are rendered useless, unable to type the word we needed to translate because we did not have the local language characters on our keyboard, leaving us feeling lost. Since we love to share useful apps, we found CamDictionary by IntSig Information Co.,Ltd, a snap translator on the go, and an indispensable travel tool. Believe it or not, your phone’s camera can translate. In few words, CamDictionary is a professional instant translator application for Android and iOS devises. It supports 36 languages that the app can translate on the fly instantly. All you need to do is snap a picture of the text you want to translate and the app will do the rest in real time and you even have the option to hear the pronunciation. Isn’t that magical?

What Sparks Our Fire: an ingenious app that makes our life easy by enabling us to quickly and easily translate languages.

Are you ready to never get lost in translation with CamDictionary? Let us know your thoughts on this app.

Unlock All Sort of Possibilities With Flic

Flic-Button-3

In one way or another we are all becoming smart phone addicts. But if you think about it, we use our devices for the same functions most of the time. For instance, we listen to music, text the same people, check our social media feed, and the list goes on and on. So, if you are just like everyone, then you are constantly doing the same thing on your phone. And maybe you wish there was something that could make it easier, like a button you could press instead getting your phone out for every little thing. Well, you’re in luck. Flic will be your new gadget to cherish and to pet. Especially if you appreciate a little ‘real-world’ interaction.

As far as smart gadgets go, Flic is about as simple as it gets. It’s a stylish magnetic button that communicates wirelessly with a smartphone to carry out certain favorite actions, such as launching GPS navigation, controlling lights, snoozing a phone alarm, playing music, controlling the camera’s shutter and even allowing hands-free texting. The button can also be programmed to access the controls of a smart home, with different ‘clicks’ (long hold, double-click, single click) activating certain functions. And you can have as many buttons as you wish. Check out the video below to get an idea of how this tiny device works.

What Sparks Our Fire: A simple and stylish wireless button that can change the way we live every day.

Are you ready to create a button for anything? If so, hurry and check out Flic’s Indiegogo to snatch great deals before they fade away.

The Best Group Task Management App

macbook

There are many task manager apps out there but Wunderlist remains our favorite with its eye-catching design and a set of handy tools. The option to assign tasks to specific people and monitor all parts of your team’s projects alone makes Wunderlist arguably the best task management app out there.

Wunderlist is simple and comes with a minimalistic interface to help you create as many lists as you need that instantly sync between your phone, tablet and computer, making them accessible anywhere. In addition, the app makes it easy to start conversations about your to-dos with family, friends and colleagues. Also, you can attach photos, PDFs, presentations, and Dropbox files to share your work and delegate to-dos. Finally, Wunderlist is equipped with a reminder function to ensure you never forget important deadlines ever again.

Wunderlist is free to download and Wunderlist Pro is available for under $5 to help you experience even more: unlimited access to files, subtasks, etc. You can find the app for  iPhone, iPad, Android, Mac, Windows Phone, Windows, Chromebook, Kindle Fire and on the Web.

Last week, Wunderlist introduced Wunderlist for Chrome. With this new functionality, you can replace your new tab page with a lightweight version of Wunderlist that lets you quickly add new to-dos straight into your Inbox.

‘Ideas can strike like lightning. Now when they come to mind, you can instantly capture them just by opening a new tab’. -Google Chrome

What Sparks Our Fire: A simple tools for team collaboration and task management.

Have you ever tried Wunderlist? Share your experience.

Save Hundreds On Gas Every Year

bgr-automatic-link-1

Automatic Smart Driving Assistant is a gadget designed to unlock your car’s full potential, making driving safer and more efficient. Automatic can help you spend up to 30% less on gas (about $800/year) by learning your driving style and giving you real-time audio feedback when you do something that wastes gas. Automatic also monitors your car health and warns you when something is wrong. It provides written details of the problem and possible solutions; it tells you if it is something you can do yourself and save a trip to the mechanics or if needed, helps you find a mechanic nearby. But most importantly, if you are ever in a crash, Automatic provides a full-service crash response 24/7 and alerts 911 with your location and can even contact your loved ones to let them know what happened and that help is on the way.

2013-03-12_164835-auto2

Automatic is extremely simple to set up and use: plug the Automatic link into your car’s onboard computer with no tool required and connect it to your smartphone via the App (on iOS or Android). Automatic is only available in the US.

What Sparks Our Fire: A gadget that redefines people’s relationship with driving, making it safer and more efficient by giving you useful information.

Are you ready to be a better driver and adopt a smart driving Automatic Assistant?