Makeup Meet Your Match

make up genusEveryone is talking about wearable technology. In fact, Apple announced yesterday the release of its most anticipated product: the iWatch. But, in beauty land, L’Oreal is leading the conversation with augmented reality technology in its new app Makeup Genius, taking the way we look at beauty and cosmetic application to the next level.

The app took over 10 years to develop and uses an exclusive RT Track 64 facial-tracking-algorism to deliver the most precise facial recognition through a live mirror camera. It allows you to see what you really look like with certain shades of makeup on in real-time as you turn your face, change your facial expression and take various angles.

So, if you ever found yourself trapped in the makeup aisle at a drugstore for hours trying to figure out the perfect shade of lipstick, blush, eye shadow or eyeliner and end up covering every square inch of the back of your hand with different colors, you will love this app. Simply put, you can now test out the colors virtually and make your purchase without having to go to the store and make your hands look like a palette.

How it Works
1. Download the app (works on iPhone or iPad)
2. Take a selfie
3. Let the app scan your face
4. Apply virtual makeup (you can choose up to 300 color cosmetics plus it also works on all ethnicities and allows for 400 lighting situations)
5. Purchase your perfect match instantly

What Sparks Our Fire:  A free makeup app using the latest augmented reality technology to help save time in your search for the perfect makeup shade.

Have you tried Makeup Genius? Share your thoughts!

My Phone is Judging Me


I really don’t want Apple to know how unhealthy I am, mostly because I don’t want to know. Also, bacon-wrapped filet mignon and I have been friends for far too long to ever stop seeing each other. However, according to recent reports, the iPhone of the future will be able to tell heart rate, blood pressure and glucose levels, all on the new iOS 8, nicknamed Okemo.

iWatch Concept

This news is on the tail of rumors of the iWatch, the wearable tech rumored to support Apple technology in a way akin to other fitness-based wrist pieces like Nike+ Fuelband SE and the Fitbit Force. It is rumored to sync with iPhone app, Healthbook, a new development in fitness bands, which has not yet made the leap to smartphones.

The 5S won’t have the ability to measure most of these vitals, but new software and hardware will roll out in the coming year that will show you just where those extra double quarter-pounders are going.

What Sparks Our Fire: First the mp3 player, then the cell phone. Apple may well be on its way to revolutionizing the health wristband as well.

Would you wear an iWatch?