As a part of the “Not Normal” campaign, MINI Cooper, has turned some of their cars into rolling billboards. Equipped with over 48,000 LED lights displaying digital content on the go, the MINI Art Beat campaign, focuses on the brand’s urban character to combine innovation, digital art, interactive design and live social media dialogues. Users are invited to collaborate in customizing the cars by uploading images, music, videos and other designs, through MINI’s Facebook app or Vine with the hashtag #MINIartbeat. Once the content is reviewed by MINI, it is played on the cars 3D screen.
What sparks our fire: Collaboration, entertainment, culture…not normal.
When is our next joyride?