Tag Archives: Mobile Devices

Go Explore

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There are countless apps out there that offer great location-based services. Yelp and the recently redesigned Foursquare are two of the best out there when you are looking for something to do nearby. But one of the giants has entered the market and is poised to take them down.

Google announced a new feature for its Google Maps app for iOS and Android that allows you to explore your area. The feature offers you suggestions on what to do based on your location, the weather, and time of day. For example, by just tapping the explore button while at my desk in the morning, it suggests the best nearby coffee shops, but when I check it before I leave work it recommends restaurants, bars, and movie theaters instead. When it’s raining out, you can be sure it won’t recommend that you go to the nearest outdoor swimming pool. If you aren’t looking for something right now, you can easily just enter the time of day that you are looking to go and explore.

What Sparks our Fire: An easy way to explore your city.

What do you think of Google tackling the nearby recommendation category with this update?

How Do You Unlock Your Phone?

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The days of using a button or passcode to unlock your phone appear to be long gone. The simple “slide to unlock” feature that Apple released with the first iPhone in 2007 is already outdated. New Apple and Samsung phones are placing emphasis on new technology that allows you to use your fingerprint to securely unlock your phone. The folks at Motorola with their partners at VivaLnk agree that their unlock feature needed an overhaul, but it’s not exactly the same as what Apple and Samsung are doing.

Owners of the Moto X phone can now use temporary tattoos to unlock their phone. All you need to do is place the back of your phone over the tattoo to simply and quickly unlock your phone. Users no longer need to worry about password protecting their phone and taking the time to enter it. Is this more useful than a fingerprint scanner? Probably not, but it is a great attempt by Motorola to differentiate its offering from the competition. The tattoo is the size of a nickel, lasts for five days, and connects to your phone by using near field communication technology.

What Sparks our Fire: Seeing Motorola attempting to differentiate itself from the big guns of mobile technology.

Would you use a tattoo to unlock your phone?

Control Your Phone

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Wearables are popping up left and right as accessory devices to help interact with your phone better than you could before. But, not everyone wants to wear a smartwatch on their wrist in order to be further connected to their phone. Qblink is a remote control for your phone and raising money on Kickstarter now.

Misplace your phone? You can set off a ringing noise by pressing the device. By connecting to your phone over bluetooth it can also notify you of emails, text messages, and other alerts you receive to your phone by just blinking on this separate device. Through the Qblink app you can easily customize what each color light notification means. Additionally, it tells local temperature and the battery lasts up to a year.

What Sparks our Fire: Even better and simpler ways to interact with our smartphones

Would you use a remote for your phone?

No Signal, No Problem!

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We so heavily rely on our cell phones that it has become impossible to live without them, and signal outages can cause major issues. For example, during Hurricane Sandy, many family members were unable to contact with their loved ones to let them know they were safe because of downed cell towers. Or sometimes, although less serious, it’s SO important for you to get that video of Jay Z and Beyonce to all of your friends from their crowded concert.

goTenna is an awesome device that allows you to send text messages without Wi-Fi or cell service. The device can connect to your cell phone via bluetooth, and by using the associated app, allows you to send a text from anywhere. So now, when you go to text your friends while at a crowded venue, you won’t have any problems. It also allows you to easily share your location in the event of an emergency, and has a “Shout” feature that allows you to contact anyone within range.

If you preorder now, it is available for $149.99, which is 50% off. Check it out, and never have issues getting out a message again.

What Sparks our Fire: Being able to text anyone, from anywhere, no matter what.

Will you buy a goTenna?

Google’s Newest Technology: Cardboard

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This week Google hosted their developers conference, Google I/O where the tech giant announced a variety of updates to their Android operating system. But, seemingly the coolest thing that Google did announce came as a gift to all attendees at the end of the conference – cardboard.

Being that this is Google we are talking about, the Cardboard device is much more than what you would image from a piece a cardboard. Instead it is a full on virtual reality headset, similar to the Oculus Rift, except made of cardboard.

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All users need to do is assemble one of these devices, which is not that difficult, place their phone into it and then they can enter an entirely virtual world. Currently there are only a few apps available in cardboard since it was just launched this week. But, we can only image where this will go as a very simple and easy entry into the world of virtual reality.

This is clearly a sign of things to come though in technology. It is time for us as advertisers to start imaging how we can get our foot in the door of virtual reality and really ride the wave of this new technology.

What Sparks our Fire: How Google is able to take the simplest of materials, and make it an amazing piece of technology.

What uses can you imagine for Google Cardboard?