… and it’s not a new taco or burrito but an App for iOs and Androids that allows users to order and make payment via their smartphone. They’ve eliminated the need to get out of the car and make the line; they’ve mostly eliminated the need to speak to anyone. In a nutshell, this is how it works:
- Browse the menu
- Select an item, or customize your order ingredient-by-ingredient, or re-order a meal from the past
- Submit and pay through the app using debit, credit, or Taco Bell gift cards
- Go to your nearest Taco Bell and skip the line to get your order
As part of the new app launch, Taco Bell Facebook, Instagram and Twitter, and even its website have all gone dark, with only one message available for users to see “The new way to Taco Bell isn’t on [insert social media name] it’s #onlyintheapp”
The idea was to play up the announcement and attract attention to the new release. In addition, they invite you to join the conversation with its Twitter hashtag #onlyintheapp.
“Today as food culture changes and generations grow up with smartphones, our customers seek restaurant experiences that fit their lifestyle,” said Taco Bell Presiden, Brian Niccol, in a statement. Taco Bell assures the process is safe and secure. Two startups: Cardfree and Tillster help handle the paymenst.
This year has proven to be the year of mobile payment and ordering in fast food and is undoubtedly going to be the norm at fast-food chains within the next years. Wendy’s in March introduced a payment-by-app nationally; Burger King this year also said it was expanding its mobile-payment offering and lately McDonald’s has announced its collaboration with Apple Pay.
Sadly, you still need to drag yourself off the couch to get your food since Taco Bell doesn’t deliver…yet.
What Sparks Our Fire: An innovative app that makes it easy and simple to order food even faster.