In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
IBM and Ogilvy France have created a series of functional outdoor ads. The ad space provides a ramp, a bench and an overhang to protect from the elements.
What sparks our fire: Ads that serve you a physical experience.
What examples of multipurpose advertising do you foresee?
Enjoy!
-Canopy Team
