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In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
Between censorship and hackers overreaching data collection, there is a huge demand for products that increase users’ privacy online. Two days ago, August Germar introduced a router designed to work alongside your internet router, that anonymizes internet activity. The project rasied more than half a million, surpassing it’s initial pledge of $7,500 on Kickstarter.
According to it’s developer, Anonabox is a tool for freedom of information and privacy concerns. The Anonabox works by redirecting your internet data through the Tor network, software designed to allow anonymous web browsing. It hides information such us current logged-in user name and last-visited URL, IP address and other information disclosed through regular browsers. So, you can browse anonymously and even overcome censorship regardless of what program you are using. Anonabox is an open source and will be sold between $45 to $51.
What Sparks Our Fire: A device that helps us increase our privacy on the Internet.
The Anonabox is still on Kickstarter, if you are interested, you can back it here. It will be quite interesting to see where this goes in the next few weeks.
Retailers are pushing the boundaries of in-store Wi-Fi and camera surveillance to capture data about their shoppers. Wi-Fi signal tracking and facial analysis helps stores monitor their consumer’s behavior and movement to evaluate, and more importantly enhance, the in-store shopping experience. How might they enhance the customer experience? Quite simply. If a customer’s phone is automatically set to search for Wi-Fi networks in the area, a retailer can pick up the phone’s unique ID code. This technology allows the store to track the customer’s journey (within a 10 foot radius). Many stores have begun to capitalize on this technology by creating branded apps. Although the shopper voluntarily enters their personal information, stores are able to track and target them based on location. If the customer is wandering around the shoe department, the app recognizes their location and can then send them coupons for shoes. Retailers rolling out this technology have experienced mixed reviews. Some stores have reported increased efficiency and optimization of their floor plans while others have received customer complaints about violating their privacy.
What sparks our fire: Relying on technology to better understand the customer’s shopping experience.
How do we draw the line between enhancing the in-store experience and invasion of privacy?