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In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
If, in your cultured city life, you ever missed the simplicity and natural beauty of sleeping beneath the rural stars, here’s an expensive high-end technology that allows you to replicate the feeling without the actual outdoors.
The Cosmos Bed not only recreates the night sky, it also replicates sounds and even smells of the great outdoors. It’s the brainchild of Russian designer Natalia Rumyantseva, who created it in Saint Petersburg from white fiberglass. The bed is shaped kind of like an irregular oval or an egg, and is adjustable for angle. The rounded canopy covers about half the bed and kind of reminds me of when I was seven and had those little glow-in-the-dark stars on the ceiling above my bunk bed. The smells of the great outdoors are replicated via a therapeutic aroma dispenser. No word on whether or not it replicates the actual smells of the outdoors, like cow poop, stagnate water, and wet dog.
What Sparks Our Fire: Many of us rely on technology like white noise and sleep aids to help us get some rest, but maybe this bed is the sign of things to come.
Skoda, a Czech Republic based auto manufacturer, was recently looking for an intriguing way to reach out to young buyers and increase sales of their compact car. This sounds like every other auto manufacturers’ mission, so how do they did Skoda break through the clutter? They turned their car into a hostel of course!
The Skoda Hostel campaign, was launched earlier this summer in Russia, at the peak of the festival season, when thousands of young Russians would be traveling to Moscow. Travelers were looking for cheap places to stay, and hostels were the go to. The Skoda Hostel was fully equipped with the basic essentials such as fresh linens, privacy curtains and a private portable bathroom for a one night stay for two guests.
The Skoda Hostel was unlike anything guests had experienced. Patrons were not charged for their stay, and were even encouraged to drive the car around the city. In lieu of payment, guests were asked to tweet, post and share their experience on social media.
What sparked our fire: World’s smallest social media driven, mobile hotel.
Would this campaign have been successful in the US?