Sunday was May 4th. Most people know it as the day before Cinco de Mayo, but most of the internet celebrated Star Wars Day (as in “May the Fourth be with you”… get it?). In honor of the auspicious occasion many blogs and websites put together Star Wars-related content and features. YouTube Channel Action Movie Kid easily had the most adorable one, featuring the toddler star and his video-editing dad.

All I know is my dad never let me play with lightsabers.

Other brands such as Oreo and Starbucks got in on the fun with one-off ads referencing Star Wars.

Oreo has some awesome people working for it. We still remember “Dunk in the Dark”

What Sparks Our Fire: Brands taking advantage of opportunities to connect with fans based on common ground. Also, super-adorable children.

How did you celebrate Star Wars Day?