If GPS Could Talk…



Forsman & Bodenfors wants to make sure drivers “drive 25 to keep kids alive,” and they’ve found an ingenious way to do it. Talking GPS are standard features in modern vehicles, but the agency has conceptualized an app that will switch the voice on the GPS to a child’s when within range of a school, daycare, or other area populated by children.

It’s currently available in Sweden, Finland, and Norway, and comes pre-loaded with all schools and daycare centers in the Nordic region.

The agency hopes that this will serve as an audio reminder to drive carefully and watch for children, reducing the number of accidents in school zones and other kid-friendly areas.

What Sparks Our Fire: Using innovation and unconventional problem-solving to draw attention to an often-ignored safety hazard



In the world of biking, safety is always important, but not always practical. Most serious injuries sustained by bikers stem from not wearing a helmet. But who actually wants to wear a bulky half-bowling ball on their heads? No matter how you style it, bike helmets are annoying and cumbersome, and take a lot of the freedom out of biking. However, in Sweden, two women have developed an unorthodox solution: an invisible helmet.


The Hövding helmet  is a unique concept, as their video below shows.

We won’t give the secret away, the video is too good at building tension for that. But you’ll realize how clever the title of this post is after you watch it. Seriously.

What Sparks Our Fire: Creativity and outside-the-box thinking are things we love at Canopy Brand Group.

Would you buy one of these invisible helmets?