A Cool New Product

Let’s face it, your cooler is pretty boring. Well, there’s a Kickstarter out there set to make your cooler become the focus of your weekend in the sun – fittingly, it’s called The Coolest.

The Coolest is way more than just an old school cooler. It comes with built in bluetooth speakers, a blender, a cutting board, storage for plates and a knife, a phone charger, and more. It truly is all you could need for a picnic, day at the beach, boat cruise, you name it this cooler has everything you need.

The Kickstarter has already tripled it’s fundraising goal and the cooler is projected to ship this fall. We love to see creative innovation on everyday products, and this is truly a cool one.

What Sparks our Fire: Seeing innovation on an everyday product that has remained untouched for decades.

What is your favorite feature of The Coolest?

High Tech Parking

When we think about advances in technology and robotics we normally think about really revolutionary innovations, but in Germany robots are helping with something a little different – parking.

Düsseldorf Airport recently launched a new robotic airport parking system. The system saves customers a lot of time by providing the premium parking service. Customers park their car at the ParkingPlus station which scans the car for size and then you pay and receive a QR code for your car that shares your flight information through the associated app. The robot, Ray, then comes on over and picks up your car to park in one of the spots. The best part of the system is that it tracks your flight and will have your car ready and waiting for you once you land.

A robot moving a car into a parking space may not be as cool as a driverless car, but it is a really cool way to help save time at the airport.

What Sparks our Fire: Advances in robotics that help us save time at the airport?

What do you see as having a greater impact – self-driving cars or robotically parked cars?

A Cup of Coffee or a Trip to Paris?

It seems like a pretty easy decision. But when you break it down, it’s actually a bit more challenging. Who wouldn’t pick a trip to Paris in a heartbeat? When you look at what you would have to pass up for that, it makes the decision a little more difficult.

The above infographic from ValuePenguin demonstrates how much money can be saved by brewing coffee at home instead of purchasing a cup everyday on the way to work. It is pretty amazing when you look at the numbers laid out to see how much more a cup of coffee from Starbucks can be compared to using a Keurig or a drip coffee machine. But, as I look at my large iced coffee I picked before coming into the office, I still doubt I will be able to completely drop this luxury from my life. Even if that means 20 years from now that money could go towards tickets to the Super Bowl.

What Sparks our Fire: A look at how much we are truly spending on our coffee addiction.

Will you switch to brewing your coffee at home?

The talking window

Recently a UK based mobile streaming services provider, Sky Go, started targeting tired people on there way home from work, specifically those that leaned up against the window. Sky Go and BBDo Dusseldorf developed an advertisement called the “Bone Conduction”. What is does is transmit a high frequency vibration through a small device that is interpreted by the train, so you would hear something like: “Are you bored? Get SkyGo for your mobile, best entertainment for live sports”. Only the person with their head on the window can hear it.

What sparks our fire: Touch sensitive advertising engagement.

Has this ad gone too far?

Enjoy!

-Canopy Team

How to find your happiest flight

Routehappy, a travel website, created a new way for consumers to improve their flight experience. The system analyzes attributes such as, seat type, legroom, entertainment, wifi access and food, among other amenities to determine the user’s “happiest flight”.

What sparks our fire: Flying is fun again.

Will this shake up the airline industry?