The New Meaning of “Broadcast”


With streaming services like Netflix and Hulu Plus on the rise (such as Netflix announcing that its second-quarter revenue exceeded estimates at $1.64 billion), tech giants are competing to enhance the streaming experience, revolutionizing the way we watch TV.

It’s clear that this is a step in the right direction, according to a report from Google regarding engagement via Chromecast that revealed users transmitting media to their TVs watch 50% more video than the average mobile app user. Chromecast, along with competitors such as Apple TV, Roku, and Amazon Fire TV, represents another huge push toward digital streaming over regularly scheduled programming, which could mean the end of TV as we know it now.


Earlier this year, The Artifice reported that more than 40% of American homes used a streaming service as of the fall of 2014, which shows that the demand for “on-demand” services has increased dramatically and is becoming rapidly integrated with the average consumer lifestyle.

What Sparks Our Fire: Data that shows how a consumer preference shift and new technology is changing the traditional pastime of watching television

Project Everything


Today it seems like everyone is trying to “cut the cord” and get away from traditional television. With more and more internet TV providers, it’s becoming a much more viable option. But, the issue many people face is that they still need a TV to fill their big screen needs – because who wants to stare at their phone or laptop to binge watch a season of HBO’s Game of Thrones?

ODIN, a innovative projector that fits in your pocket and comes loaded with features, is currently fundraising on Kickstarter. It runs on the Android operating system, so it has easy access to many apps. It can also connect to your computer or phone to broadcast. Add in high quality speakers and this is truly a killer device.

Uses for this span beyond just broadcasting your TV shows, but it can also be used at work to project presentations onto any wall or screen. It operates with wi-fi connectivity and runs on a long lasting battery.

Apple TV, Google Chromecast, Amazon FireTV all offer similar features, but must run through a TV. ODIN has developed a solution for those who want access to their internet shows without having to purchase an expensive large screen.

What Sparks our Fire: Another product that gives us even more of a reason to finally cut the cord with cable companies.

Is this the product you’ve been waiting for to help you cut the cord?

Even Bingier Binge Watching


It’s summer. And you’re probably like us, busy spending as much time as possible enjoying the beautiful weather outside. This leaves much less time to keep up with all of your favorite TV shows.

Skimo is here to help you with this predicament. What if I told you instead of giving up 12 hours of your summer to watch a season of Breaking Bad, you could watch it all in 20 minutes. Skimo shortens TV shows, YouTube videos, TED Talks and whatever else meets your binge watching needs. It uses a unique video algorithm that pulls out the most important and entertaining parts for your quick viewing pleasure. Each scene is around 30 seconds and they cut quickly between each. Full episodes are now about 2-3 minutes long.

Take a look at this sample Skimo of an episode of Fraiser:

What Sparks our Fire: The ability to stay caught up with the most popular TV shows, without having to pass up the opportunity to enjoy the great summer weather.

Which shows will you Skimo?