First there was the music video. Then there was MTV. Next, there was ‘pop-up video.’ What next? Musical artists and popular bands have started to use the power of interactive media to take their music videos to the next level. Bands such as OKGO, Red Hot Chili Peppers, and The Arcade Fire have used these experimental techniques to engage listeners into a completely new and fun way to listen to their music.

Red Hot Chili Peppers: Click and drag around the music video for a panoramic music video experience. Also, some hidden ‘hints’ that give insight and tidbits about the video.

The Arcade Fire’s Wilderness Downtown: As this video plays, take a journey back to your hometown. The key part of this video is that it’s personalized by you, as if you are actually in the video itself.

OKGO: Google Chrome experiment that spells out a message in a kaleidoscope