Brands looking to tap into the millennial market now have a new tool in their toolbox: building a branded emoji keyboard.

Capitalizing on the growing shift from text to image-based communication amongst milennials, brands like Comedy Central, Mentos, Ikea, and General Electric have successfully released branded keyboards. These keyboards allow users to communicate with emojis (small symbols) and stickers (larger, preloaded images), within their texting app of choice. By entering into the conversations between friends, relatives, and co-workers, brands can effect a more natural impact than ever before.

While building out a new keyboard won’t be best for every brand’s strategy, it is one new tool that brands can consider when deciding how to reach milennials in 2015.

What Sparks Our Fire: A new and interesting way to connect to a millennial audience