It’s nothing new or surprising to learn that traditional newspapers are struggling. Online news sources are both cheaper and more efficient for consumers. But, there is still something to say about the quality and trustworthiness of old-school newspapers, especially the likes of The New York Times or The Washington Post.
There are reports that The New York Times may soon introduce another subscription, a shorter newspaper, to try and keep it’s print business as profitable as possible. The newspaper would be offered at a lower price point and likely include a digital subscription. This version could have a positive influence on the younger audience who want a quick-to-read newspaper that fits their lifestyle of needing information in the most efficient way possible.
It will be interesting to see the influence this change will have on print newspaper advertising.
What Sparks our Fire: The New York Times looking for new ways to continue engaging consumers and addressing the shift to digital.
Would you be interested in a shorter version of The New York Times?