Recently a UK based mobile streaming services provider, Sky Go, started targeting tired people on there way home from work, specifically  those that leaned up against the window. Sky Go and BBDo Dusseldorf developed an advertisement called the “Bone Conduction”. What is does is transmit a high frequency vibration through a small device that is interpreted by the train, so you would hear something like: “Are you bored? Get SkyGo for your mobile, best entertainment for live sports”. Only the person with their head on the window can hear it.

What sparks our fire: Touch sensitive advertising engagement.

Has this ad gone too far?

Enjoy!

-Canopy Team