Brands are aware that they must continually evolve in order to stay relevant in a society filled with noise. Gillette is an example of one brand that has already withstood the test of time. They make a testament to that in their new advertisement for their first ever men’s body razor.

The video takes an evolutionary approach to depict the different hairstyles of men over the last 100 years. The spot is a great nod to how Gillette has managed to handle the ever-changing landscape of product development and advertising.

Radioshack on the other hand is an example of a company that hasn’t managed to keep up with the world today, and is currently on the brink of failure. The dominance of e-commerce and competition from internet-based companies such as Amazon chip away at the profits of those companies that can’t keep up. Gillette has managed to do quite the opposite. And no matter how strange it seems that men want to shave more than just their faces, they embrace it.

What Sparks our Fire: The success of a brand that continually faces the changing times and excels at it.

What other brands can you think of that manage to withhold the challenges of change?