In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
In Sydney, Australia, LYNX deodorant made the first invisible ad which can only be seen through special polarized sunglasses. The ad is shown through LED screens in windows of an abandoned house. Without the sunglasses, the windows would look blank, but once viewers wear the sunglasses, they could take a peek at things happening in the windows.
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