Top 10 Brand Resolutions

Each year you have a plan in place to enhance the “health and wealth” of your brand. And It’s always helpful to cross-reference it against others. Here’s a ready reference list of brand and business resolutions we hope you’ll find helpful:
  1. Digital Surround: Be certain your digital surround content is current, relevant and practical.
  2. Tell Human Stories: Make sure you add human and thought-provoking commentary.
  3. Get Strategically Fit: Renew your strategy for success with fresh insights.
  4. Save Money: Make sure you’re getting the most value for your marketing dollars.
  5. Share with Others: Create content that drives engagement, excitement and loyalty.
  6. Get Real: Develop smart, real world guerrilla marketing to captivate your audience.
  7. Push Emotional Keys: Leverage emotional branding “keys” that strike a chord.
  8. Go on More Dates: Explore working with agencies that take you out of your comfort zone. (hint: Canopy)
  9. Add a New Skill: Integrate new technology marketing tactics into your mix (like AR or Bots).
  10. Feature Immersive Experiences: Create rich and highly immersive, in-and-out-of-store, brand experiences for customers.

Now, you don’t have to do all of these, but try picking out a few. It could make all the difference in this being a great year for your brand and business.

Thanks as always for listening. And we wish you a Happy New Year!

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