Twelve Celebrities, One Selfie, and Two Million Retweets Later


So, let’s talk about why this photo got millions of tweets and favorites in a matter of hours. It’s a very simple concept of the collusion of several very strong brands into something much more than the sum of it’s parts. In particular, the followings of Jennifer Lawrence, Ellen DeGeneres, and Brad Pitt individually are staggering in the first place. When all of these people come together and do something very normal and human, i.e. take a selfie, not only does that bring all the strength of their collective personas to bear on a single social media post, it also manages to bring the rest of us up to their level. One can imagine being there and being a part of such glamorous proceedings, and to experience that camaraderie even further one shares or favorites the post.


We can expect the post to reach at least 2.5 million retweets and possibly half as many favorites, in addition to media coverage, social media mentions, and astute blog posts about that very subject. It may be that some enterprising advertising executive may decided to get all these people together again to create a new campaign, referencing this photo.

Also this happened, because the internet.


That is far too much Spacey for one picture.

What Sparks Our Fire: The most retweeted tweet ever.

What do you think will be the results of this post?

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