Typography is a key element in a brand’s identity, and many brands are opting to create wordmark logos that express who they are and what they are about. Using wordmark logos isn’t a new concept, but we’ve noticed a few trends rising with this type of logo treatment in some of the recognizable brands over the past few years. The first, is incorporating a handwritten font into the logo, as shown above in social media platform Instagram’s logo. It has the ability to give the brand a unique quality tailored to their specific brand qualities.
We’ve also noticed brands redesigning their logos with a more modern, minimal approach in mind.
More brands are venturing from 3d to flat, which can be seen in Google and Hershey’s logo redesigns.
What Sparks Our Fire: Brands adapting to the latest design trends