How would you like to trade a tweet for a can of BOS Iced Tea instead of paying for it? In Cape Town, South Africa, there is a vending machine called BEV that is activated by your Twitter. The machine displays a special hashtag you use to tweet, verifies your location, and gives you a can of BOS Iced Tea. A win-win: instant consumer satisfaction and big social media exposure for the brand!
Watch the video to see it in action