Everyone’s talking storytelling, Really?
You can easily fall into the great storytelling abyss today. Or, you can provoke, inspire and cause your target to stop in their tracks, and leave them intrigued. Wanting to hear more. Do more. And find out more.
For openers try thinking of it in terms of a screenplay. One where you lay out the plot and (use a great insight to) surprise, delight or even challenge the targets current perception of the category or your brand’s place therein. Then do your “big number” and close with access and availability. Some brands totally get it. Do it consistently right…
- In automotive TESLA does it and is backed up with orders for its new popularly priced car.
- IBM’s Watson is playing this out beautifully in category after category. Smart and sure footed.
- In spirits, Jack Daniels tells their authenticity story with down home reality. Inspiring, real and timeless – just like their brand.
So ask yourself, is your brand telling a story? And if so, is it dynamic enough to provoke a reaction from your audience? Is it insightful and relevant? And does it keep them coming back for more?
What Sparks Our Fire? Coming up with compelling and exciting brand screenplays that will last a lifetime.