In the past few years, it seems the entire world has shifted their focus toward millennials. It’s not just brands that are reaching out to this key audience. The latest study by Youthful Cities, pulls together great insights into millennial behaviors and how cities themselves are mobilizing to attract this demographic.

As of 2012, 50 percent of the world’s population is under 30 years of age and 50 percent of the world’s population now live in cities.  Cities are extending offerings and services that accommodate millennial-friendly lifestyles and brands should look to the cities who are most successful in this for inspiration.

Here are the top 10 cities who’ve been most successful in attracting millennials:

1. New York City
2. London
3. Berlin
4. San Francisco
5. Paris
6. Toronto
7. Chicago
8. Los Angeles
9. Mexico City
10. Amsterdam

As marketers, it’s  key to understand our audiences behaviors, so that we can continue to develop engaging content, campaigns and experiences that connect with this audience.

What sparks our fire: Data data data! Knowledge powers our creativity.