This is an amazing social experiment, and a pretty good prank! This group went to a mall in Virginia and with a help of a small group of friends, they were able to convince the entire mall that one of the guys in the group was a celebrity. Within 7 minutes, the mall gave them security escorts and in 10 minutes, they started to close down stores! There was such a commotion, the security escorted them down private halls and they had to even shut down their cameras. A great experiment of the bandwagon effect; almost even scary how quickly we act or think based on the majority.