Package designer Niklas Hessman created a conceptual design for a Premium Pringles line. Although this design is purely conceptual, it would be refreshing to see this on the shelves of grocery stores! Hessman states, “There is a need for this to compete with other brands and their eco-products like oven baked and farm chips.”

Original Pringles Packaging

Take a look at the original packaging and Hessman’s version; do you think the minimalistic, slick black & white design would catch your eye? As many brands tend to scream their product on shelves, it’s sometimes effective to keep designs understated.