In order to gain brand presence in social media, a travel agency, Galeon Travel’s, created a live stream of a poker game consisting of 5 of the most influential tweeters in Columbia. Instead of money, these tweeters betted on their followers; twit-cams live streamed each player’s hand, and interacted with their followers to help them play throughout the game. In the end, the losers would surrender their twitter accounts and the winner won more than 180,000 followers. In less than 2 hours, this poker tournament gave Galeon Travel’s over one million impressions on twitter; taking the brand from zero social media presence to high exposure. Never underestimate the power of social media!

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