Quite a mind-boggling invention, David Edwards and Phillippe Starck created a spray that makes you instantaneously drunk for just a few seconds without the harmful effects of alcohol. The sprays, called WA|HH Quantum Sensations, contain the minimum amount of alcohol to stimulate the brain (0.075ml) and creates the euphoria of intoxication, but for a very short period of time. This spray can be sprayed into the mouth or onto foods and comes in 2 different flavors. The idea of this spray is to simply experience the ‘sensorial pleasure, like an emotion,’ as it lasts for just a few seconds and then wears off immediately. It gives the user the pleasure of alcohol without being a threat to their health. ‘The quantity of alcohol that enters the body, what we call a quantum, is so small that the effects of WA|HH Quantum Sensations are transient, like an emotion.’ This is an interesting experiment that morphs psychological effects with food.

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