Category Archives: Website

The Best Group Task Management App

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There are many task manager apps out there but Wunderlist remains our favorite with its eye-catching design and a set of handy tools. The option to assign tasks to specific people and monitor all parts of your team’s projects alone makes Wunderlist arguably the best task management app out there.

Wunderlist is simple and comes with a minimalistic interface to help you create as many lists as you need that instantly sync between your phone, tablet and computer, making them accessible anywhere. In addition, the app makes it easy to start conversations about your to-dos with family, friends and colleagues. Also, you can attach photos, PDFs, presentations, and Dropbox files to share your work and delegate to-dos. Finally, Wunderlist is equipped with a reminder function to ensure you never forget important deadlines ever again.

Wunderlist is free to download and Wunderlist Pro is available for under $5 to help you experience even more: unlimited access to files, subtasks, etc. You can find the app for  iPhone, iPad, Android, Mac, Windows Phone, Windows, Chromebook, Kindle Fire and on the Web.

Last week, Wunderlist introduced Wunderlist for Chrome. With this new functionality, you can replace your new tab page with a lightweight version of Wunderlist that lets you quickly add new to-dos straight into your Inbox.

‘Ideas can strike like lightning. Now when they come to mind, you can instantly capture them just by opening a new tab’. -Google Chrome

What Sparks Our Fire: A simple tools for team collaboration and task management.

Have you ever tried Wunderlist? Share your experience.

Dining In On A Different Level

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Do you love connecting over delicious food and sometimes wish you could bring the intimacy of a restaurant to your own home? Dream no more because now, having a private chef cook dinner at your house could be as easy as a swiping your smartphone.

Kitchensurfing has managed to create a online community that redefines the idea of eating, by bringing you a spontaneous culinary experience into your space. The service allows anyone to find and book outstanding local chefs (professional or amateur) to cook for you, in your home, at prices that are competitive with restaurants. The booking includes your meal, gratuity and kitchen clean-up.

So, if you find yourself with a house full of guests, without a desire to cook or clean, and are willing to spend, try Kitchensurfing. Or, be creative and use Kitchensurfing for an epic night of exotic food degustation for a bachelorette party night.

Currently Kitchensurfing is only available in New York, Boston, Chicago, Washington DC and Berlin but is in the process of expanding to more cities. If you are not living in those areas, be patient. Meanwhile, you can Kitchensurf on Instagram or Facebook and take note of yummy food pictures.

What Sparks Our Fire: An innovative and easy way to bring a restaurant atmosphere to your home.

On what occasion would you use Kitchensurfing?

This Is How You Can Change The World With An App

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Mobile apps have proven to be popular for solving numerous modern-day problems. Here is an app that can help you make a better impact on the environment. But before we get started:

Did you know that the average person generates four pounds of trash every single day and that only 30% of that gets recycled? And, did you also know that recycling one aluminum can save enough energy to listen to a full album on your iPod? Or that, recycling 100 cans could light your bedroom for two whole weeks. So, why are we recycling so little? Well, simply because it is so much easier to dump our trash into a single bin and get it over with. But, 26 year-old Blake Rupe, is trying to change our bad habits by making recycling fun, with her recently launched app Re-APP.

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Re-App is designed to help people track and share their recycling habits. The app turns recycling into a competitive game that encourages players to measure and track their daily recycling efforts and get the highest amount of waste. Within the app, users can document what they recycle into a virtual bin, share their progress on social media, and see what other friends who have the app have recycled on a virtual leaderboard. Each material recycled brings someone closer to the glory of being deemed the “winner.” You can download Re-APP here

What Sparks our Fire: A mobile app that helps us visualize our impact on the world.

Are you ready to join the movement?

Marc-eting 101: Hello Digital, Meet Analog

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Today, most businesses are riding the waves of digital marketing. When asked, “Where do you think the non-digital brand experience fits in?” here is what Marc Sampogna, Canopy’s Managing Director, had to say…

As we continue to see the world of marketing shift further and further into digital, we have to ask ourselves: Does the analog (print, TV, OOH) brand experience fit in anymore? Well, of course it does. But it’s really a matter of how brands and marketers want to spend their budgets. As we know, digital is the most efficient means to reach an audience, measure it, and do it with more modest budgets. But does it leave the profound impact that non-digital channels and tactics leave? The answer is…. not yet! Traditional media has made efforts to tie-in their digital platforms to ensure their brands are accessible, relevant and shareable. But digital isn’t designed to return the favor. So, what’s the outcome? Well, as marketers, we need to recognize the new paradigm, and be very picky about how and where we want to connect with our target. It comes down to who they are and where they get information. Gen X, Y, Millennials, are all digitally connected and rely on this to drive their purchasing patterns. And that makes up a significant piece of the market. Boomers and above are adjusting, but have greater appreciation for traditional because they grew up with it. And while I continue to ramble on, I’m not sure if I’m answering the question of whether or not non-digital/traditional/analog brand experiences fit in anywhere. But if I look at how cyclical trends have become, from fashion to art, I’d have to say this would apply to marketing. Digital will at some point evolve to finally turning around and introducing itself to analog, and who knows, maybe they’ll get along.

 

Are We Planning Our Future Memories?

Cameras are powerful tools to control the memories we make. In a 2010 TED Talk, psychologist and Nobel Prize winner professor Daniel Kahneman, presented the idea that millennials see the present as an “anticipated memory.” In other words, when a person takes an Instagram picture, that person is both experiencing the present reality and actively shaping how that reality will be remembered in the future. As a result, many will argue they are betraying the present by not living in the moment. But, are the memories the real motive why the ‘Instagram generation’ is so addicted to capturing the moment?

Internet surveys indicate over 80% of social media posts to sites like Instagram, Twitter and others amount to “announcements about one’s own immediate experiences”. We post pictures of what we eat, drink, where we’ve been and calmly await for the next tsunami of likes. But what is it that makes us post those pictures on Instagram? Can’t we keep those for our private use? It is undeniable we like the attention but, why do we like the attention so much?

In 2012, Harvard University National Academy of Sciences conducted a study to assess how much people liked talking about themselves and why. The results is that Humans get a biochemical buzz from self-disclosure. We devote almost 40% of conversation sharing our own experience. Sharing personal information activates the reward areas of the brain. The same as we experience after sex, food or getting money. Talking about other people in contrast does not activate the rewarding part of the brain. What is most interesting is the findings also revealed people actually love self-disclosure if they knew people were listening. All of this goes along way toward explaining the appeal of self-promoting social-media platforms like Facebook, Twitter or Instagram.

What Sparks Our Fire: The power of self-disclosure on social media through pictures.

Do you agree with Daniel Kahneman’s statement or do you think this entire generation is sharing Instagram pictures with the ultimate goal of a social validation? We would like to hear your thoughts.