This past Sunday, International Women’s Day marked the beginning of Women’s History Month 2015. We’re continuing the celebration by sharing some of our favorite ways that brands honored the event with powerful messages.

Microsoft created a video where young girls interested in science and technology talked about the challenges they face, even at 10 years old. The girls then received letters from Microsoft, encouraging them to keep working hard in these areas, despite their challenges. Microsoft celebrates International Women’s Day by using it as an opportunity to emphasize the importance of encouraging female talent from a young age, especially in the STEM areas that are traditionally male-dominated.

For a few days this week, British communications agency Adam&eveDDB has changed their name to Eve&adamDDB. This symbolic change emphasizes the brand’s commitment to the principals of “Leaning In” by giving the female name top billing. While the change is not permanent, it signifies the brand’s intention to have a reputation as company that celebrates women and helps them get to the top.

Always debuted a new video from their #LikeaGirl campaign, where girls talk about the various activities they excel at, “like a girl.” By helping to change the phrase from an insult to a confidence-booster, Always’ new video makes an emotional appeal to celebrate what women are capable of.

What Sparks our Fire: Brands celebrating women in powerful ways on International Women’s Day