In the world of creativity, if you're not starting a fire, then what's the point? So, we've created a portal to celebrate the most revolutionary and thought-provoking ideas we're seeing in the world today. Some are ideas we've recognized from others and we're tipping our hats to, and others are ones we thought of (go figure). Either way you cut it, you won't find a dull moment here, and hopefully we've inspired you to start your own fire.
Honda Motors is celebrating 65 years of history and tradition. To highlight this accomplishment, Wieden + Kennedy London has created a 2 minute video to demonstrates Honda’s rich culture and creativity. The video is focused on hands to celebrate Honda engineers’ curiosity.
What sparked our fire: Celebrating a brand through toys, tools and magic.
What’s your favorite Honda moment?
Enjoy!
-Canopy Team
Recently a UK based mobile streaming services provider, Sky Go, started targeting tired people on there way home from work, specifically those that leaned up against the window. Sky Go and BBDo Dusseldorf developed an advertisement called the “Bone Conduction”. What is does is transmit a high frequency vibration through a small device that is interpreted by the train, so you would hear something like: “Are you bored? Get SkyGo for your mobile, best entertainment for live sports”. Only the person with their head on the window can hear it.
What sparks our fire: Touch sensitive advertising engagement.
Has this ad gone too far?
Enjoy!
-Canopy Team
IBM and Ogilvy France have created a series of functional outdoor ads. The ad space provides a ramp, a bench and an overhang to protect from the elements.
What sparks our fire: Ads that serve you a physical experience.
What examples of multipurpose advertising do you foresee?
Enjoy!
-Canopy Team
