Netflix’s recent launch campaign in France is definitely turning heads. Collaborating with Ogilvy Paris, they have made history in the outdoor ad world by bringing animated GIFs of infamous scenes from movies and tv shows to public spaces. These GIFs even react to their surroundings and whats trending. For example, the weather: if it’s raining outside, the GIF ad will be displaying a scene in which it was raining in that tv show or movie.

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To learn more about the campaign, check out the video from Ogilvy & Mather Advertising Paris